Projection Mapping & BG Footage video

Projection mapping, simply put, is using technology to project imagery onto a surface. The projections can be as simple as indoor stage effects or as complex as video onto buildings and industrial landscapes. The purpose of projection mapping in events is to provide a more engaging experience for attendees, through visual stimulation. The idea is to use technology to manipulate lighting onto varying surface types and turn common objects into interactive, 3D displays. In fact, it’s increasing in popularity because it’s a vehicle for video trends in events. In essence, it’s like painting with light – a way to add textures, colors and even feelings to an environment. You really can project anything – from sponsor branding, all the way through to cinema-style narratives.